Privacy Policy


Privacy Policy


This policy describes how Hood Hat Cap Co., Inc. and its affiliated entities, ("Hood Hat," "we," "our") collects, uses, and shares personal information on Neweracap.com.  You can jump to particular topics by going to the headings below:


Types Of Information We Collect.


Use And Processing Of Information.


Sharing Of Information.


Your Choices.


How We Protect Personal Information


Miscellaneous


Contact Information


Types Of Information We Collect.


The following provides examples of the type of information that we collect from you and how we use the information.


Context


Types of Data


Primary Purpose for Collection

and Use of Data


Account Registration


We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.


We have a legitimate interest in providing account relating functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. 


Cookies and first party tracking


We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive a web site is viewed. See our cookie policy for more information.


We have a legitimate interest in making our website operate efficiently.


Cookies and Third Party Tracking


We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.  See our cookie policy for more information.


We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics.  You can opt-out of receiving advertising based upon your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites, although to completely prevent advertising based upon your browsing behavior you should also disable the cookies on your browser.


Demographic Information


We collect personal information from you, such as your age or location.


We have a legitimate interest in understanding our users and providing tailored services.


Distance Information


When you use one of our Apps we  collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from a store that sells our products.


We have a legitimate interest in understanding our users and providing tailored services.  In some contexts our use is also based upon your consent to provide us with geo-location information.


Email Interconnectivity


If you receive email from us, we  use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.


We have a legitimate interest in understanding how you interact with our communications to you.


Employment


If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee.  This may include, among other things, your Social Security Number. Providing this information is required for employment.


We use information about current employees to perform our contract of employment, or the anticipation of a contract of employment with you.  In some contexts, we are also required by law to collect information about our employees.  We also have a legitimate interest in using your information to have efficient staffing and work force operations, and for evaluating job applicants.


Feedback/Support


If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, in order to reply.


We have a legitimate interest in receiving, and acting upon, your feedback or issues.


Mailing List


When you sign up for one of our mailing lists we will collect your  email address or postal address.   


We have a legitimate interest in sharing information about our products or services.


Mobile Devices


We may collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.


We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.


Order Placement


We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order.


We use your information to perform our contract to provide you with products or services.


Partner Promotion


We collect information that you provide as part of a co-branded promotion with another company.


We have a legitimate interest in fulfilling our promotions.


Surveys


When you participate in a survey we may collect information that you provide through the survey.  If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.


We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization.


Sweepstakes or contests


When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.


We have a legitimate interest in operating the sweepstakes.  In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.


Website interactions


We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms.  This may also include information about your device or browser.


We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful.  We also have a legitimate interest in detecting and preventing fraud.


Web logs


We may collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.


We have a legitimate interest in monitoring our networks and the visitors to our websites.  Among other things, it helps us understand which of our services is the most popular.


 


In addition to the information that we collect from you directly, we also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.  For example, if you submit a job application, or become an employee, we may conduct a background check.


The online application portion of our website is powered by a secure third party recruitment database. Resumes and/or job applications you submit for job openings will be used only for considering your application for the posted position (or other relevant positions) and not for marketing purposes.


 


Use And Processing Of Information.


In addition to the purposes and uses described above, we use your information in the following ways:


  •       To identify you when you visit our websites or our stores.

  •       To provide products and services or to process returns.

  •       To improve our services and product offerings.

  •       To streamline the checkout process.

  •       To conduct analytics.

  •       To respond to inquiries related to support, employment opportunities, or other requests. 

  •   To send marketing and promotional materials, including information relating to our products, services, sales, or promotions.

  •       For internal administrative purposes, as well as to manage our relationships.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose.  For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. 


As a result our collecting and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.


 


Sharing Of Information.


In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:


Affiliates and Acquisitions. We share your information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control).  If another company acquires our company, business, or our assets, we will also share your information with that company. 


Other Disclosures with Your Consent.  We will ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.


Other Disclosures without Your Consent. We will disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws.  We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.


Public.  Some of our websites provide the opportunity to post comments, or reviews, in a public forum.  If you decide to submit information on these pages, that information will be publically available.


Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners.  If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them.  Their use of your information is not governed by this privacy policy.


Service Providers. We share your information with service providers.  Among other things service providers  help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.


Your Choices.


You can make the following choices regarding your personal information:


  1.               Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties.  You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive.  If you decide not to receive promotional emails, we may still send you service related communications.

  1.           Promotional Mailings.  If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with "NO SNAIL MAIL" in the subject line along with your name, address and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.

  1.               Changes To Your Personal Information. We rely on you to update and correct your personal information.  Most of our websites allow you to modify or delete your account profile.  Note that we may keep historical information in our backup files as permitted by law.  If our website does not permit you to update or correct certain information contact us at the address described below.

  1.               Deletion Of Your Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.  You may, however, request that we delete your personal information by contacting us at the address described below. If required by law, we will grant your request to delete information. However, when we delete personal information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your personal information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.

  1.               Objection to Certain Processing.  You may object to our use of your personal information by contacting us at the address described below.

  1.               Access To Your Personal Information. If required by law, upon request, we will grant you with reasonable access to the personal information that have about you.  You may request access to your personal information by following the process described below. Where required by law, we may also transfer a machine-readable copy of your personal information to you or a third party of your choice.

  1.               Online Tracking.  We do not currently recognize automated browser signals regarding tracking mechanisms, which may include "Do Not Track" instructions.

  1.         Information for California Residents.  California Civil Code 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether certain categories of information are “sold” or transferred for an organization’s “business purpose” as those terms are defined under California law. You can find a list of the categories of information that we share here. Please note that because this list is comprehensive it may refer to types of information that we share about people other than yourself. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the "Contact Information" section below. Please note, if you elect to exercise one of your choices listed above, you will not receive discriminatory treatment by us for exercising your privacy rights that are conferred upon you by law.