Our Craft

Our Story

Where We're From

If you want the real thing, you have to build it from the ground up. One brick at a time. No shortcuts.

We build our caps in New York City from the world’s finest materials. Our merino wool was destined to become a ball cap. The fit, the feel and the finish are unmatched in the game. Each piece is cut and sewn with precision to our custom mid-profile architecture. We line the interior with 100% cotton khaki trims. So your cap looks just as tight on the inside as it does on the outside.

Embracing the legacy of a lost tradition when handcrafted and American-made reigned supreme our caps are meticulously designed and flawlessly executed.

Our Culture

Tell the world where you're from

HOOD believes your neighborhood’s culture is an instrumental piece of your DNA and a part of what makes each of us who we are. HOOD is stick ball games at the schoolyard, runs on the blacktop at dusk and mix tapes on the front stoop on a summer night – when every day had a new experience and energy. We find that the best stories come from the streets and that real style lies at the crossroads of yesterday and today. So we build our premium, handcrafted goods right here in our own backyard.

The iconic script represents a time when there was a confluence of Sport, Music, Fashion and Art. HOOD lives at the intersection of that collision. We represent those moments through the neighborhoods where they resonated most...yours. HOOD hangs out there and we welcome whoever shows up. The essence of a neighborhood’s culture is what empowers our community to tell their stories one piece at a time. HOOD...Never Leave It Behind™.

BUY WITH CONFIDENCE AND WEAR WITH PRIDE

At HOOD, we stand behind our craft and guarantee all of our hats. Every hat we make is 100% guaranteed.
If you don't love it, exchange or return your hat, no questions asked.
Once you pull up to the HOOD we want you to become family.